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Featured Insights
October 2023
Game Changer: BCG’s New Strategic Pricing Book
It’s time to look at pricing decisions in a new light. Game Changer explores how the right pricing strategy can change the trajectory of your business, your industry, and even society.
Further Reading
The Unified Theory of Pricing
Business leaders have long wanted to make pricing simpler, more rewarding, and less frustrating. BCG’s Strategic Pricing Hexagon consolidates disparate pricing ideas into one master structure.
Smarter Retailer Promotions for a Saturated Market
Overwhelming consumers with elaborate promotions, discounts, coupons, and loyalty rewards can weaken consumer loyalty, tarnish brand reputation, and suppress new revenue opportunities. Instead, retailers should adopt a streamlined, customer-centric approach.
Resilient Pricing for an Uncertain World
The longer the threats of inflation, recession, and disruption persist, the more B2B companies will need to use a wider range of pricing options to maintain strong financial performance.
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The Game Changer Newsletter
The Game Changer Newsletter
We at BCG are on a mission to change the way business leaders think about pricing strategy. In this LinkedIn newsletter, we explore how the right pricing strategy can change the entire trajectory of a business, a market, and even society.