Welcome to the weekly digest of the most talked about stories from adidas News.
This weekend, two athletes set new records in adizero Adios Pro Evo 1: Patrick Lange proved to be Made of Iron, while Yomif Kejelcha stormed the streets of Valencia.
Aitana Bonmati, Lamine Yamal and Emiliano Martínez shone bright like diamonds at the Ballon d’Or, winning the most prestigious individual trophies in football, while in other news football has never been closer to music with the unique partnership between the icons, Messi and Bad Bunny.
In between the first ever footwear collection for padel and the crazy energy of Les Mills and adidas rave training session in Berlin, Anthony Edwards took a lie detector test to prove that the AE1 are the best shoes in basketball. Believe that.
On to lifestyle, we invite you to explore adidas and Wales Bonner’s latest FW24 collection that brings us the vibes of the New York’s iconic Harlem neighborhood, the third collection that celebrates the 30th anniversary of the iconic band KoRn, as well as adidas and Kaf by Kaf’s collection presented at a special runway in Saudi Arabia.
Thank you for reading.